WWE Close To Be Sold. And The Potential Buyer Is...

Vince McMahon's World Wrestling Entertainment is close to being sold to Ari Emanuel's Endeavor Group, the parent company of UFC, the New York Post reported.

People familiar with the matter told Reuters that Endeavor is all set to acquire WWE in an all-stock deal. The sources requested anonymity because the matter is confidential. The deal can be announced as early as this week.

Endeavor shareholders are slated to own 51 per cent of the combat and entertainment company, while WWE shareholders would get 49 per cent, the sources told CNBC.

WWE shares, which have risen more than 30 per cent this year, closed at $91.26 on Friday, giving the company a market capitalization of $6.8 billion. Endeavor has a market value of $11.3 billion, Reuters reported.

Led by Hollywood power broker Ari Emanuel, Emanuel has worked to transform Endeavor into a sports and entertainment powerhouse, making more than 20 acquisitions. His investments - in bull riding events, fashion shows and the Miami Open and Madrid Open tennis competitions - sought to diversify the company, which grew from a legacy rooted in representing film and television talent.

Endeavor took a majority holding in the Ultimate Fighting Championship, the world's largest martial arts organization, in 2016, in a $4.2 billion deal, and acquired the remaining stake in the company along with its IPO five years later.

In regulatory filings, Endeavor argues that it benefits from the rising value of owning a scarce - but popular - asset like sports.

In January, WWE said it would explore strategic options that could include a sale, shortly after Vince McMahon's return to the company. WWE hired the Raine Group and law firm Kirkland & Ellis as its advisers for the review.

McMahon had retired in July last year as the company's CEO and chair, following an investigation into his alleged misconduct. His daughter, Stephanie McMahon, resigned as the company's co-CEO and chair less than a week after her father returned to the board.

Upon his return, McMahon, who holds a majority of the company's stock, launched a strategic review, seeking to negotiate a sale before WWE's media rights, including for programs such as "SmackDown," came up for renegotiation, according to published reports.

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